Month to month. Every link in your report. No phone tag.
support@rooferseo.companyEstimate No. 002 / Lead generation
Lead marketplaces sell the same homeowner to several roofers and charge you whether it signs or not. We help you rank for the jobs you want, so homeowners in your area call you first and only you.
01 / Why bought leads cost more than the invoice says
A shared lead gets sold to several contractors at once. The homeowner's phone lights up with calls from roofers they never picked, and the job usually goes to whoever called first or quoted lowest. You paid for the lead either way.
Then there are the leads that were never real: wrong numbers, renters, a homeowner who wanted a gutter cleaned, someone three counties outside your area. Some marketplaces give credits for bad leads; getting them takes time you don't have in July.
Leads from your own Google rankings work differently. The homeowner searched for a roofer in their town, saw your name, read your reviews and chose to call you. Nobody else got that call, and there's no fee per lead. The tradeoff is time: rankings take months to build.
02 / The math, with made-up numbers
An example only. Put your real numbers into the cost per roof calculator.
Example A / Bought shared leads
Example B / Calls from your own rankings
The catch in example B is the word "once". In the first months you pay for SEO before the calls arrive. That's why most roofers keep a lead source running while rankings build, and judge SEO after six months, not six weeks.
03 / How we generate roofing leads
Week 1
Roof replacement, leak repair, storm damage, insurance claims, metal: we pull the searches in your service area and rank them by the job behind them, not by volume alone. "Roof replacement" plus your town is worth more than ten informational searches.
Weeks 1 to 4
One page per job type, with your process, materials, warranty, financing, photos from local jobs and a short form. A homeowner should know within ten seconds that you do this work in their town.
Ongoing
Most emergency calls come from the three roofers in the map. Your Google Business Profile, reviews and citations decide whether you are one of them.
Monthly
Guest posts and Web 2.0 pages from real sites, pointed at the pages that should rank, each one listed in your report so you can check it.
Setup
Calls and forms go straight to you, never through a middleman. We check that your number is tappable on phones, the form works and your inbox gets the message.
Monthly
Your report shows rankings and the work done. You know which calls signed. Together that gives a cost per signed job you can compare with anything else you spend on.
Case study / Florida / Golden package / March to September 2025
A skilled Florida roofer with happy customers and almost no presence online: 3 to 4 phone inquiries a week, mostly small repairs. Six months on the Golden package put them at #1 in the Map Pack for their most profitable keywords.
Estimate / SEO packages
Flat monthly prices. Every call and form from your rankings goes to you, with no per-lead fee on top.
Month to month, cancel anytime. Or buy one month's work once. A report with every live link, target page and anchor text, every month.
One town, a handful of services, light competition.
A metro service area with real competitors in the Map Pack.
Best value
Several towns or a second site, and you want to see what the top roofer is doing.
Multi-location companies, big metros, or an old link profile that needs a toxic link check.
Need more towns, more pages or more than four sites? We quote it. Ask for a custom quote. Full breakdown, content plans and website pricing on the pricing page.
FAQ
Many do. Lead marketplaces charge per lead, whether or not the job signs, and the same homeowner is often sold to several roofers. That can fill a slow week, but the cost per signed job climbs fast when you compete on every lead. Leads from your own rankings cost a flat monthly fee and go to you alone.
We don't sell leads at all. We work on your website and Google Business Profile so homeowners find you and contact you directly. Every call and form comes to your phone and inbox, so nobody else is bidding on it.
Nobody honest can promise a number before seeing your market. It depends on your town, competition, reviews and how your site converts. The free SEO inspection shows where you stand today and what the top roofers in your area are doing, which is the best early guide.
Usually months, not weeks. Repair and smaller-town searches often move first, within two or three months. Competitive replacement terms in big metros can take six months or more. Many roofers keep buying some leads while organic rankings build, then cut back.
It's sales shorthand for answering new leads within minutes, because homeowners call the next roofer on the list if nobody picks up. It matters even more for shared leads. Whatever the source, set up instant alerts, answer fast and call back missed calls the same hour.
Yes, and most roofers should at first. Track cost per signed job for each source. As your own rankings bring more calls, shift budget away from the source with the worst cost per signed job.
Send your site and service area. We'll show you which searches in your town bring replacement jobs, who ranks for them now, and what it would take to get you there. Free, by email, within one business day.
