Tool 01 / Ranking value
What is a better ranking worth to a roofer?
Put in the searches for one money term in your town, where you rank now and where you want to be. The model turns clicks into leads, signed jobs and revenue with your own close rate and job size.
Estimate / per month
| Now (#8) | At #3 | |
|---|---|---|
| Clicks | 22 | 79 |
| Leads | 2.2 | 7.9 |
| Signed jobs | 0.54 | 1.98 |
| Revenue | $7,560 | $27,720 |
Difference
$20,160/ mo
$241,920 a year, from one search term.
A model, not a forecast. It uses your numbers and rough click-through assumptions. Rankings are never guaranteed and take months to change.
How to read it
The biggest jumps happen at the top. Most clicks on a results page go to the first few organic results, so moving from 8 to 3 can matter more than moving from 20 to 9. That's why we pick a small number of money terms per town and push them, instead of chasing hundreds of terms nobody calls from.
Two things the model leaves out. The Map Pack: for "roofer near me" searches the three map listings take a big share of calls, and they rank on your Google Business Profile and reviews as much as your site. And time: rankings move over months, so this is a picture of a future month, not next month.
Want the real numbers for your town? The free SEO inspection checks where you rank today for the searches that matter.
Get a free SEO inspection of your roofing site
Send your website and service area. Within one business day you get a written report: where you show up today, who beats you in the Map Pack and why, and the first three fixes. By email, no sales call.