Nobody scrolls Facebook hoping to see a roofing ad. They look for a roofer when water comes through the ceiling, when the insurance adjuster says the roof is done, or when the house goes on the market and the inspector flags it. At that moment they search, and they call from the results.
That's why we stick to search. Ads interrupt people who aren't looking yet; search answers people who are. Ads still have a place, especially after a storm or for a new company with no rankings, and we're happy to tell you where they'd fit. We just don't sell them.
Good roofing marketing is also boring in the best way: jobsite photos on your profile every week, a review ask after every final walkthrough, a page for every job you want more of. We set up the parts that need an agency and hand you simple routines for the rest.