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Estimate No. 004 / Roofing marketing

Roofing marketing that shows its work

Search is where homeowners go when they need a roof. We do the search side of roofing marketing, all of it priced in public: SEO, content, websites and reviews. No ad budget markups, no year-long contract.

02 / Why search first

Homeowners don't browse for roofers

Nobody scrolls Facebook hoping to see a roofing ad. They look for a roofer when water comes through the ceiling, when the insurance adjuster says the roof is done, or when the house goes on the market and the inspector flags it. At that moment they search, and they call from the results.

That's why we stick to search. Ads interrupt people who aren't looking yet; search answers people who are. Ads still have a place, especially after a storm or for a new company with no rankings, and we're happy to tell you where they'd fit. We just don't sell them.

Good roofing marketing is also boring in the best way: jobsite photos on your profile every week, a review ask after every final walkthrough, a page for every job you want more of. We set up the parts that need an agency and hand you simple routines for the rest.

Estimate / SEO packages

SEO packages

The core of most roofing marketing plans. Add content or a website only if the inspection shows you need them.

Month to month, cancel anytime. Or buy one month's work once. A report with every live link, target page and anchor text, every month.

Silver

One town, a handful of services, light competition.

Keywords targeted
10
Guest posts, DA 20+
10
Web 2.0 pages, DA 50+
10
Amplification links
3,000
Domains
1
Keyword research
Standard
Delivered in
10-12 days
  • Premium indexing: not included
  • On-page audit: not included
  • Content gap analysis: not included
  • Competitor analysis: not included
  • Toxic link check: not included

Golden

A metro service area with real competitors in the Map Pack.

Keywords targeted
20
Guest posts, DA 20+
20
Web 2.0 pages, DA 50+
20
Amplification links
5,000
Domains
1
Keyword research
In-depth
Delivered in
12-14 days
  • Premium indexing: included
  • On-page audit: included
  • Content gap analysis: included
  • Competitor analysis: not included
  • Toxic link check: not included

Best value

Platinum

Several towns or a second site, and you want to see what the top roofer is doing.

Keywords targeted
40
Guest posts, DA 20+
30
Web 2.0 pages, DA 50+
30
Amplification links
10,000
Domains
2
Keyword research
In-depth
Delivered in
14-16 days
  • Premium indexing: included
  • On-page audit: included
  • Content gap analysis: included
  • Competitor analysis: included
  • Toxic link check: not included

Titanium

Multi-location companies, big metros, or an old link profile that needs a toxic link check.

Keywords targeted
100
Guest posts, DA 20+
50
Web 2.0 pages, DA 50+
50
Amplification links
20,000
Domains
4
Keyword research
In-depth
Delivered in
16-18 days
  • Premium indexing: included
  • On-page audit: included
  • Content gap analysis: included
  • Competitor analysis: included
  • Toxic link check: included

Need more towns, more pages or more than four sites? We quote it. Ask for a custom quote. Full breakdown, content plans and website pricing on the pricing page.

03 / Content writing plans

Pages and posts, priced per month

Monthly plans by number of pieces and length. Written for homeowners in your area, edited for search, delivered as ready-to-publish pages or posts.

From clients of our team

On honesty and reporting

Top 3 in Google Maps after five months

"I tried running ads, boosting posts on Facebook and even hiring a freelancer to handle SEO. None of it brought lasting results. PPC got me leads, but I didn't even break even. This team researched local keywords with decent traffic and low competition, set realistic goals and delivered authority backlinks with diversified anchors: branded, naked URLs, generic and exact match. Over the last five months my calls have increased steadily, and I'm now in the top 3 for several keywords and Google Maps listings that matter to me."
Lee RaybouldLocal service business

New clients found them on Google

"When I started, my website had basically no visibility. I run a small HVAC company and thought SEO was too complicated or expensive for me. Joe explained everything step by step, didn't overpromise, and the results have been steady. We're now ranking for competitive local keywords, and multiple new clients have mentioned they found us on Google."
Margarita BrownHVAC Repair & Installation

Showing up on Google at last

"Great team, solid results. They helped my local business show up on Google where I couldn't before."
James FranklinPlumbing Business

Quotes are lightly edited for length. Names and results are as the clients gave them.

FAQ

Roofing marketing questions

What is the best marketing for a roofing company?

The one with the lowest cost per signed job in your market, which you only learn by tracking. For most established roofers that means referrals and repeat customers first, then local search (Map Pack and organic) because those homeowners are already looking for a roofer. Ads and bought leads fill gaps while search builds.

Do you run Google Ads or Facebook Ads?

No. We do search: SEO, content, websites and reviews. If ads make sense for you, a specialist or your own team can run them, and we are glad to say where they would fit next to your organic work.

What does a roofing marketing agency cost?

It varies widely and many agencies don't publish prices. Ours are on this page: SEO from $125 to $575 a month, content plans from $26 a month, websites from $400 one time, reputation work by quote. SEO and content plans are month to month.

Do I need content writing if I buy an SEO package?

Not always. If your site already has a solid page for each job and town, links and profile work may be enough. If you have five pages and a contact form, content is usually the bottleneck. The inspection tells you which.

What does a roofing marketer actually do each month?

In our case: build and place the links in your package, fix and expand pages, keep your profile and citations clean, write content if you have a plan, and send a report listing every live link, target page and anchor, with rankings. You should be able to check every line.

Get a free SEO inspection of your roofing site

Send your website and service area. Within one business day you get a written report: where you show up today, who beats you in the Map Pack and why, and the first three fixes. By email, no sales call.